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ViCentra appoints Frans Cromme as chief executive officer

Christian Fernsby | Utrecht, The Netherlands | May 21, 2019
Frans CrommeViCentra, a healthcare products company, announced that it has appointed Frans Cromme to the role of chief executive officer.
Mr. Cromme brings over 20 years of commercial and business leadership experience.

Mr. Cromme joins ViCentra from Smith and Nephew where he served as Senior Vice President for Commercial Excellence.

Prior to that Mr. Cromme was SVP Global Marketing, Strategy and R and D for their Wound Care division.

Before that Mr. Cromme led commercial organizations at Organon as GM for UK and Ireland as well as Area VP for Latin America.

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