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Under Armour appoints Patrik Frisk as COO

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Staff Writer | Baltimore, Md., USA | June 28, 2017
Patrik FriskJune 28, 2017, Baltimore, Md., USA - Under Armour, an apparel maker, announced Patrik Frisk will become the company's president and chief operating officer effective July 10, 2017.
Mr. Frisk has nearly 30 years' experience in the apparel, footwear and retail industry.

Most recently, he was CEO of The ALDO Group, a global footwear and accessories company.

Previous to that, he spent 10 years with VF Corporation where he served as the Coalition President of Outdoor Americas with responsibility for The North Face, Timberland, JanSport, lucy and SmartWool brands.

Before that, he was President of the Timberland brand and prior to that, was President of Outdoor & Action Sports (EMEA) where he had responsibility for The North Face, Vans, JanSport and Reef brands.

Previous to that, he was Vice President and General Manager of The North Face.

Before VF Corporation, he ran his own retail business in Scandinavia and held senior positions with Peak Performance and W.L. Gore & Associates.