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McorpCX announced appointment of new directors

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Staff Writer | San Francisco, Ca., USA | September 1, 2017
McorpCXSeptember 1, 2017, San Francisco, Ca., USA - McorpCX, a customer experience solutions company, announced the appointment of Nii A. Quaye and Matthew Kruchko as independent directors to its board of directors.
Nii A. Quaye is an executive-level customer experience professional, with almost two decades of experience in customer experience delivery, relationship management, process improvement and quality, and strategic planning.

Mr. Quaye is the former SVP, Global Head of Service Quality for the third largest bank in the UAE, FGB, and was a VP and Group Head for ECOBANK, the largest Pan-African bank.

Mr. Quaye also was General Manager of the Saudi Investment Bank, and was a SVP at CitiGroup where he was responsible for administering that company's Global Contact Center.

A GE-trained Six Sigma Black Belt, Mr. Quay holds a B.A. from Ottawa University, a J.D. from the University of Maryland Law School, and an MBA in Finance & Investments from The George Washington University in Washington, DC.

Matthew Kruchko is a strategy, brand and marketing executive with decades of experience advising executives on how to drive business growth for global brands such as Qualcomm, Warner Bros., Hewlett Packard and others.

Mr. Kruchko also has significant experience in SaaS software marketing and demand creation, as well as corporate and marketing strategy and executive leadership.

Currently an advisory board member for the Detroit Creative Corridor Center (DC3) and Chief Strategy Officer of Connect Brands, Mr. Kruchko was most recently EVP Strategy and Global Marketing for UK-based SaaS software company Kalibrate.

Prior to this, he was Managing Director of the brand strategy firm Applied Storytelling.

Mr. Kruchko studied business and marketing at the University of Southern Maine.