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Matthew Willsher named CEO of Etisalat Nigeria

Staff writer | Lagos, Nigeria | June 27, 2014
EtisalatJune 27, 2014, Lagos, Nigeria - Etisalat Nigeria, a telecomunications company, announced the appointment of Matthew Charles Willsher as its new chief executive officer.
Mr. Willsher previously held the position of Chief Commercial Officer and Acting Chief Executive Officer replacing previous CEO Steven Evans in August 2013. Mr. Willsher, a physics graduate from the prestigious University of Oxford with a Masters in Management from McGill, started his career in brand management at Procter & Gamble. He joins Etisalat Nigeria with more than 20 years in telecommunications.

Prior to Etisalat Nigeria, he was Executive Vice President, Marketing at Etisalat Group from 2011 to 2013. He also served as Chief Marketing Officer and Head of the Consumer Business from 2008 to 2011 at Maxis, a telecommunications operator in Malaysia.

From to 2005 to 2008, he was Chief Operating Officer in CSL Limited, the largest mobile operator in Hong Kong; and before this, he spent 4 years at Telstra Australia where he occupied a number of leadership positions.

Mr. Willsher’s blue-chip career also includes managing a range of consumer products for BT in the UK, leading marketing for BT’s mobile operator joint venture with LG Telecom in South Korea.