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Kobo appoints chief marketing officer

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Staff writer | Toronto, ON, Canada |
Colin BettamKobo, a company specialising in eReading, announced the appointment of former LG Electronics VP of marketing Colin Bettam to the role of chief marketing officer.
Mr. Bettam joins Kobo with more than 20 years of marketing experience and a proven track record of success across a broad range of industries including media, technology, consumer packaged goods, and food services.

Prior to joining Kobo, Mr. Bettam was the VP of Marketing at LG Electronics, where he oversaw a multidisciplinary marketing team responsible for four business groups: mobile, home electronics, home appliances, and business solutions.

He played a key role in consolidating the brand positioning across all consumer categories under the "Life’s Good" banner, differentiating the company from its competitors.

Prior to his role at LG, he held senior marketing roles at Coors Brewing Company, as well as XM Satellite Radio and McCain Foods.


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