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Fender appoints Andy Mooney to CEO

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Staff writer | Scottsdale, Az., USA | June 5, 2015
Andrew P. MooneyJune 5, 2015, Scottsdale, Az., USA - Fender Musical Instruments Corporation announced that Andrew P. Mooney has been appointed chief executive officer.
Mr. Mooney joins FMIC from Quicksilver, Inc. and brings significant experience growing global brands such as Disney Consumer Products (DCP) and Nike, Inc. Mr. Mooney spent 11 years leading DCP, first as president and then as chairman starting in 2003.

During his time at Disney, he oversaw the company's worldwide licensing, publishing and retail businesses. He also pioneered the Disney Princesses franchise and established the Disney Fairies brand, and retail lines based on the Pixar Animation films, "Toy Story" and "Cars."

Before joining DCP, Mr. Mooney worked at Nike, Inc for 20 years in a number of senior roles, ultimately becoming chief marketing officer. He began his career at Nike as chief financial officer of Nike UK and then relocated to the United States in 1984to join the marketing team.

Throughout his tenure, Mr. Mooney led Nike's footwear product line management team, was general manager of Nike's global apparel business and founded the company's equipment division. He also collaborated on the iconic advertising campaigns, "Just Do It" and "Bo Knows" with Bo Jackson and others.