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Coca-Cola Germany appoints Bjorn Jensen as managing director

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Christian Fernsby | Berlin, Germany | August 26, 2019
Bjorn JensenCoca-Cola Germany has announced that it has appointed Bjorn Jensen as the new managing director of Coca-Cola Germany, Denmark, and Finland, effective 1 October 2019.
Most recently, Mr. Jensen served as the director of strategy and insights for Coca-Cola Western Europe.

Mr. Jensen was responsible for 14 countries including the United Kingdom, France, Spain, Germany, the Benelux region and the Scandinavian countries.

Mr. Jensen is a seasoned professional who began his career with the cola giant in 1990 in Norway.

He has held various positions in the company in finance, marketing operations, strategic planning, business development, and general management.

He served as the managing director for Coca-Cola Denmark, the Baltic States, and Russia, before moving to Tokyo in 2002.

Between 2004 to 2007, Mr. Jensen was posted in Bangkok to lead the business of Coca-Cola Thailand.

He was then appointed the strategic planning director for the company's ASEAN business unit, where he was responsible for re-franchising the company's bottling business in Singapore and Malaysia and the launch of Coca-Cola in Laos.

In 2010, Mr. Jensen took on the role of the executive assistant to the president of the Pacific Group and director of strategic projects in the region.

He was based in Atlanta for this role, and his responsibilities included rebuilding Coca-Cola's business in Myanmar.

In 2013, Mr. Jensen moved to Tokyo as the executive vice-president of strategy, insights and business development.