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BYTON appoints Andreas Schaaf as chief customer officer

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Christian Fernsby | Nanjing, China |
Andreas SchaafBYTON, an electric vehicle maker, announced the appointment of Andreas Schaaf to the position of chief customer officer with immediate effect.
Dr. Schaaf will be responsible for BYTON’s global go-to-market activities including sales, marketing, digital services, aftersales and customer operations.

Dr. Schaaf is a seasoned executive with more than 20 years of experience in the automotive industry.

Prior to joining BYTON, Dr. Schaaf served as Vice President of Cadillac Europe and China successively and led a rapid growth of the brand in the Chinese market.

Previously, Dr. Schaaf worked at the BMW Group for nearly 18 years, responsible for businesses in Asia, Africa and Eastern Europe, accumulating extensive experience in product planning, marketing, sales, dealer network development, customer relationship management and new mobility services.


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