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Powerful and cheap Obi Worldphone

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Dale Davies |
Obi Worldphone
Smartphone   The SF1 can charge to full power in less than three hours

Obi Worldphone, the company founded by former Apple CEO John Sculley, introduced two smartphones cheaply priced to attract discerning young people in fast-growth markets in Asia, Africa and the Middle East.

Obi WorldphoneObi Worldphone SF1 is the company's flagship 4G/LTE smartphone focusing photography and audio capabilities. The SF1 has a raised 5-inch display made of Corning Gorilla Glass 4 and its premium feel comes from its reinforced fiberglass body and metal accents at the top and bottom. The SF1 also features a quick-charge battery and easy-access, dual SIM slot with micro secure digital (SD) expansion. The SF1's suggested retail price is $199 for the 2 GB RAM/16 GB internal memory version and $249 for the 3 GB RAM/32 GB version.

Obi WorldphoneObi embraced the full capabilities of the Qualcomm Snapdragon 615 processor to power the SF1's 13-megapixel camera and Sony IMX214 Exmor sensor. Hybrid auto focus enables split-second, perfect focus in any light through phase-detection technology. The camera makes use of the Qualcomm ChromaFlash camera feature to quickly snap two photos - one with flash, one without. The final image takes the brightness from the one with flash and the color accuracy from the other, creating a single, well-balanced image.

Users can select their focus after taking a picture through the Qualcomm UbiFocus camera feature. After the photo is taken, users can also zoom in at a resolution beyond normal digital zoom levels, with crisply detailed images powered by the Qualcomm OptiZoom camera feature.

Obi WorldphoneThe SF1 features Dolby Audio, which delivers powerful and crystal clear surround sound though the device speakers and with headphones. The SF1 also features Qualcomm Quick Charge 1.0 power management technology, which dramatically decreases the time required to charge the battery. The SF1 can charge to full power in less than three hours, which is about 40% faster than older phones. The SF1 runs on Google Android Lollipop. The SF1 is named for its city of origin, San Francisco.

Obi WorldphoneThe SJ1.5 has an asymmetrical design, with a crisp, squared-off top and a curved bottom that gives it a distinctive silhouette. The screen is made from 2.5D curved glass built flush with the body of the phone to give it a seamless feel in the hand. The SJ1.5 offers unique color and accent options, taking a more expressive approach. In addition to featuring easy-access dual SIM slots, the SJ1.5 comes with 16 GB of internal storage and a card slot for memory expansion. The SJ1.5 sports front and rear cameras and is protected by Corning Gorilla Glass 3.

The SJ1.5 uses the Android Lollipop operating system and its suggested retail price is $129. It's named for Silicon Valley's other major city, San Jose.

Obi WorldphoneThe Obi Worldphone line will be available starting in October in retail stores in some countries and online in others. Initial Obi Worldphone markets will be those with rapidly growing youth populations including Vietnam, Indonesia, Thailand, the UAE, Saudi Arabia, Kenya, Nigeria, Tanzania, South Africa, Pakistan, Turkey and India. The SF1 and SJ1.5 will be available in 50 to 70 high-growth countries by 2017.

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