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NOOK goes colour and social

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Dale Davies |
Barnes & Noble NOOKcolorBarnes & Noble presented NOOKcolor, its first full-color touch reading tablet. The new NOOK was designed for people who love to read and demand easy and fast shopping on the go.


Your entire library will always be with you because the new NOOK has 8GB of memory. That’s approximately 6,000 NOOKbooks or a combination that might include 1,000 books, 25 full-color magazines, 10 newspapers, 50 kids’ books, 500 songs and 150 photos. NOOKcolor has expandable memory using a microSD card.

Barnes & Noble NOOKcolorThat 7-inch tablet has a few advantages over its rivals. First, you have the access to more than two million titles, from books, enhanced books, newspapers and magazines, to children’s books and other interactive content in a single search. Since the launch of PubIt!, Barnes & Noble has also added thousands of titles from independent publishers and self-publishing authors.

Next, there is NOOKnewsstand. From The Wall Street Journal, The New York Times and USA TODAY to Rolling Stone, Esquire, US Weekly, Barnes & Noble NOOKcolorNational Geographic, Martha Stewart Living, Cosmopolitan and Elle, NOOKcolor customers will find an impressive and growing list of the best daily, weekly and monthly periodicals, all optimized for the device in rich color. Periodicals, available by subscription and single copy, will continue to become even more interactive next year, says publisher.

The third main area Barnes & Noble are proud of is NOOK kids experience. Through exclusive AliveTouch technology, your child can interact with words and pictures, easily find a favorite story, and even have some read aloud to them. There are a growing selection of more than 130 digital picture books, an offering that will double before year’s end, and nearly 12,000 chapter books for children.

Barnes & Noble NOOKcolorNOOKcolor makes it simple to get social about reading. The new LendMe App enables NOOKcolor users to view LendMe books in their friends’ NOOKcolor digital libraries and request to borrow a title they want to read. Customers have the ability to easily lend their favourite NOOKbooks with friends through Facebook and e-mail, even using their imported Google Gmail contacts, and recommend a title, share reading status or a quote via Facebook, Twitter and e-mail.

NOOKcolor features a 7-inch color touch display which displays more than 16 million colors and offers a wide viewing angle for personal or shared reading. The special design provides enhanced color tuning, gradation and reduction of glare to reduce distracting reflections. You can easily connect to personal and public Wi-Fi hotspots as well as free Wi-Fi in Barnes & Noble stores to shop the store, surf the Web, stream music or whatever you do on the internet.

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