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iPhone 7 shows what Apple thinks about its customers

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Dale Davies |
iPhone 7
New iPhone   For rich Apple fans

Apple introduced iPhone 7 and iPhone 7 Plus and clearly show what they think about their customers and - even what's more important - what the company's future will look like.

iPhone 7But, let's see tech spec first. The new iPhone features new camera, better battery, stereo speakers, two new finishes, and it is the first water and dust resistant iPhone. The 12-megapixel camera includes optical image stabilization on both phones, and a larger ƒ/1.8 aperture and 6-element lens enable more detailed photos and videos. iPhone 7 Plus has the same 12-megapixel wide angle camera as iPhone 7 and adds a 12-megapixel telephoto camera that together offer optical zoom at 2x and up to 10x digital zoom for photos.

iPhone 7There are also a new 7-megapixel FaceTime HD camera, a new Quad-LED True Tone brighter flash, and a new Apple-designed Image Signal Processor. In other words, a lot of engineering efforts went into taking pictures. The A10 Fusion’s CPU now has four cores: two cores that run up to two times faster than iPhone 6, and two cores that are capable of running at just one-fifth the power of the high-performance cores. Graphics is running up to three times faster than iPhone 6 at as little as half the power.

iPhone 7Both phones include support for up to 25 LTE bands. For customers in Japan, iPhone supports the FeliCa contactless technology, bringing the ability to use credit and prepaid cards. Apple also incorporated stereo speakers, making iPhone 7 louder than iPhone 6s, and there is an EarPods with Lightning connector to deliver incredible sound, as well as a 3.5 mm headphone jack adapter that allows customers to use old headphones and accessories. Yep, there's no a 3.5 mm headphone jack on the phone any more.

iPhone 7On the paper everything sounds good: A new and improved iPhone, with a black version. But... iPhone 6 and SE are still very fresh and Apple will cut their sales with the 7 big time. Because they can. And wireless headphones... The company is effectively saying to its customers "Say whatever you want, we'll do what we want." And "The jack is hundred years old" is just a PR story for people to throw away their old - and good! - headphones, nothing else.

$159 for a pair of headphones? Apple is so big, they think they can offer anything at any price and people will buy. We are very skeptical about their future.

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