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Apple Watch forces you to look at your wrist instead at your iPhone

Adriana First ▼ | March 9, 2015
A report by Adobe Digital Index (ADI), which collected the feedback from 1,000 US consumers, found that 27% of people who own a smartphone or tablet, and don't already own a smartwatch, are likely or very likely to buy a smartwatch over the next six months.
Apple Watch
Health and information   Apple Watch is all about notifications
Among those, 67 percent said they were likely or very likely to buy an Apple Watch. But the big question is who will want to buy one. Preorders for Apple Watch start on April 10, available at stores on April 24 in nine countries.

Apple missed the opportunity to show us why should anybody, except hardcore Apple fans with money to spend, buy their Watch.
Smartwatches and traditional watches don't compete for the same market because they are clearly intended to serve different audiences. And they are both a fashion statement first and time-telling pieces just after that. Now, what Apple is trying to do is to create a new category of devices for which we are not sure what that could be.

Until now every Apple device has a single idea as a guidance, from thousands of songs in your pocket to the best phone, but Watch is trying to mix together worlds that are not easy to connect, if that's possible at all.

From the technical point of view, Apple watch can be, notifications aside, a small gaming console. The hardware is strong enough, software too, but the display is not something we can watch for a long time while playing.

Apple watch can be a fashion statement but here it is focused on gadget fans and it will have hard time to win all the fans of classic watches, because it is a gadget that looks feminine and has too little variations for serious watch lovers.

Next, to use an Apple Watch, you have to have an iPhone. Although Apple has sold 700 million iPhones that doesn't mean that every potential Watch buyer will buy, have money to buy, or be willing to buy an iPhone. Looks like a connected trade but in times when people are ready to switch operators for $20 lower monthly price, and that group is large, it is hard to imagine they will able to find from $549 to $1099 for the watch, not to mention $10,000 for the most expensive model.

The Apple Watch is just the first iteration of a wearables with mainstream potential. Now, Research Kit turns iPhone and Healthkit into "powerful diagnostic tools," and that's where the Watch with its sensors can step in. Apple put a great emphasize on health, with more than 900 health app, and it seems it one the key points for the company in the future. Apple will not see the data that iPhone users generate in new medical research apps and that's one of good news. Another good news is that the battery will last 18 hours on a typical day.

Apple Watch is accurate within 50 milliseconds of the UTC but it is unclear to whom, except hardcore geeks, that fact means so much to spend so much money on a gadget. Then, to receive a call on a watch, well, that's nice for a movie but we are not sure how that fits more serious users and even for those not so serious it is hard to imagine people receiving calls from their wrists, that's simply odd. Then, digital sketch and sending a heartbeat to a friend... A nice feature for 12 years old and below.

Apple Watch can give a quick snapshots of sports scores, stock prices, social media websites, and similar data. Again, that's something that we already have on our phones. An interesting detail is that Apple used Chinese company Tencent's WeChat app for the messaging demo during the presentation.

Apple Pay is being accepted at nearly 700,000 locations so far, just three months after introduction, so there's no surprise here that's implemented in the watch too.

Judging by what we saw, Apple Watch is everything for everyone, nothing for any special group. It's all about notifications and health and that's basically it. Apple Watch is a nice gadget that forces you to look at your wrist instead at your iPhone and if we don't get a killer app that will change our look at wearable, it will stay just that: a nice small gadget.

Showing songs lyrics, games results, sending hearts, tapping you on the wrist... Without the name Apple on it we'd think it's some very cheap Asian gadget because Apple missed the opportunity to show us why would anybody, except hardcore Apple fans with money to spend, should buy one. All excitement Apple tried to show can excite just those customers who never saw a smartphone or any other gadget before.