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Welsh Secretary: We must seize the opportunities to sell our brand

Staff Writer | February 24, 2018
Secretary of State for Wales Alun Cairns will urge Wales’ best businesses and cultural organisations to seize the opportunities to promote Wales on a global stage during the Wales Week in London initiative.
Alun Cairns
Britain   Wales Week in London
Wales Week in London aims to promote Welsh interests in London via a series of activities and events from 24 February to 10 March, from a number of sectors and locations in the UK’s capital.

During the fortnight, the Welsh Secretary will urge Welsh businesses to take their products and services to the world market at the Department for International Trade and Foreign and Commonwealth Office’s Celebrating Welsh Trade event.

The Secretary of State will also host a reception at Gwydyr House to celebrate the strength and diversity of Welsh culture, and recognise the contribution the arts industry makes towards Wales’ growing tourism industry in a speech at a National Museum Wales pop up event.

UK Government Minister Stuart Andrew will chair a meeting with tourism industry experts to discuss how the UK Government can further support the burgeoning market in Wales.

As part of the celebrations, the Welsh Secretary will also attend a St David’s Day reception at No10 Downing Street for leading Welsh figures from the worlds of business, media, tourism and sport.

Through a calendar of events for two weeks centred around St David’s Day, the festival will showcase activities of existing London-based Welsh communities and promote the best of Wales in London, helping organisations in all sectors to promote their products and services while broadening their networks and audiences.