'The UK's new start: let's get going.' campaign to prepare UK for end of transitChristian Fernsby ▼ | July 13, 2020
UK government is launching a major new public information campaign, ‘The UK’s new start: let’s get going’.
Start UK house
The campaign will run across the full range of communication channels, including TV advertising and radio, out of home, digital, print, and direct channels such as text messages and Webinars. The campaign will also see the launch of a field force team which will give one-to-one support in person or over the phone to businesses and their supply chains to minimise disruption to the movement of goods.
The campaign will target UK citizens intending to travel to Europe from 1 January 2021 and all importers to and exporters from the EU, alongside UK nationals living in the EU and EU, EEA or Swiss citizens living in the UK. ■