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New partnership to promote Virginia’s farmer veterans

Staff Writer | July 25, 2017
Governor Terry McAuliffe announced a new statewide marketing program to give Virginia farmers who have served in the military the opportunity to participate in a national branding campaign in partnership with the Farmer Veteran Coalition (FVC).
farmer veterans
Those who served   Farmer Veteran Coalition
The new combined Virginia Grown and Homegrown By Heroes (HBH) logo will inform consumers that products with the logo were produced by Virginia’s military veterans and will serve as an extra incentive to consumers when buying local farm products.

The program is available to Virginia farmers, ranchers, fishermen, and value-added producers of all branches and eras of military service.

Consumers and businesses purchasing agricultural products should expect to see this logo at the point-of-purchase and on business signage, enabling them to select products that support Virginia’s farmer veterans. Farmer veterans may have their products certified under the HBH label.

Farmer training and education also are large components of the initiative, which will make informational resources available to veterans wanting to farm in Virginia.

Some of these opportunities may be coordinated by the FVC of Virginia chapter.