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It's time for French pride and creativity

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Staff writer ▼ | October 12, 2015
During a visit to Japan, French Prime Minister Manuel Valls launched Creative France, an international communication campaign, at the Miraikan Museum in Tokyo.
Manuel Valls
Creative France   Prime Minister Manuel Valls:
Intended to promote France's economic dynamism and creativity, the campaign will target ten priority countries over a period of 18 months.

The aim, Manuel Valls said, is to send a strong signal to the international community: "Frenchbashing is over, now is the time for pride!"

Daring, creativity, invention, innovation: these are the four keywords of the Creative France international campaign.

"France is reforming, France is moving forwards, and France is rediscovering its appeal to both tourists and businesses. Japan, the leading Asian investor in our country, knows it – more than 600 of your companies are present in France and we want even more of them to benefit from what we can offer at the heart of Europe", Manuel Valls added.

Ten priority countries, including Japan, were selected by Business France for their development potential with regard to trade and investment (United States, China including Hong Kong, South Korea, India, Germany, the United Kingdom, Brazil, the United Arab Emirates, and Singapore).


 

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