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EU Parliament passes rules to make online shopping easier

Staff Writer | February 7, 2018
Online shoppers are to get broader and easier access to products, hotel bookings, car rentals and tickets for events which are sold in another EU country.
online shopping
Retail in Europe   New rules will ban "geo-blocking"
New rules will ban "geo-blocking" of consumers browsing websites in another EU member state.

This will allow them to choose from which website they buy goods or services without being blocked or automatically re-routed to a site linked to their place of residence.

Traders will have to treat online shoppers from another EU country in the same way as local ones. They must be granted access to the same prices or terms of sale.

Treating shoppers differently based on the place of issuance of a credit or debit card will also be forbidden. While traders remain free to accept whatever payment means they want, they may not discriminate within a specific payment brand based on nationality.

The regulation to end unjustified geo-blocking was presented as part of the Digital Single Market legisation.

The new rules were approved by 557 votes to 89, with 33 abstentions.