Canada to regulate opioid ads after record spike of overdose deathsStaff Writer | June 19, 2018
The Canadian government announced new restrictions on opioid marketing Tuesday, after a record number of citizens died from suspected overdoses last year.
Canada Canadian Health Minister Ginette Petitpas Taylor
The new restrictions came after the country's Public Health Agency released data that showed nearly 4,000 likely opioid overdose deaths in Canada in 2017.
The number of opioid-related deaths increased 34 percent from 2016, a new record.
Other key findings showed 92 percent of overdoses were accidental, 72 percent involved fentanyl or fentanyl analogues and most accidental overdoses involved men and people in their 30s.
"I am deeply concerned by the opioid crisis in Canada," said Chief Public Health Officer Dr. Theresa Tam. "This is unlike any other public health crisis we have experienced in recent years."
The report was compiled from medical examiners across all Canadian provinces and territories. ■