Niu Dairy hotel opens in HaarlemStaff Writer | May 10, 2018
The niu Dairy, with 84 rooms, is NOVUM Hospitality’s third niu Hotel and the first niu outside Germany.
The Netherlands Inspired by the agricultural production of milk products
However, the niu Dairy is not only a perfect starting point: the little town itself has a mediaeval character, with canals, cobbled streets and gabled houses and invites the visitor to stroll and linger.
With its hip art and music scene, the town particularly appeals to the young, urban target group.
And it’s precisely this group which the niu Dairy has in its sights: at the hotel, Generation Y and Z encounter a neighbourhood concept that makes staying there a unique experience.
The name “Dairy” was inspired by the agricultural production of milk products that used to take place on this piece of land. Mulderblauw Architects drew inspiration from this and so charming anecdotes are again found throughout the hotel.
Milk bottles, bright blue cowhides, ice-cream cones – no matter where you look, the interior is more than out-of-the-box.
Just like the art cooperation with Viva con Agua – because in each hotel, street artists who belong to the Millerntor Gallery initiated by the Water Organisation design the hallways in an urban look for a good cause.
At the niu Dairy, the internationally active artist Bobbie Serrano let fly with his brush, so that joyful birds now decorate the walls. The intention behind his abstract “Birds” is to connect together the hallways, guests & the entire hotel.
In addition to the dairy story and the sustainable art, musical motifs such as record sleeves are also found here once more.
A reference to today’s Haarlem – as the Patronaat concert hall, a hotspot for alternative pop music, is right next door. A quick drink at the niu Dairy before the concert? Why not!
With its smart facilities, the open Living Lobby and delicious drinks & snacks, the niu hotel with its relaxed atmosphere is a popular venue for locals too. ■