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International Green Week Berlin ready to attract hundreds of thousands of visitors

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Staff Writer |
Green Week Berlin
Germany   Food tastings and displays draw more than 400,000 visitors each year

The International Green Week in Berlin is considered the world's biggest consumer fair for the food, agricultural, and horticultural industries.

The International Green Week (IGW) was established in 1926. Ever since, food producers from all over the world have utilized the IGW to introduce new products, to test market food and establish brand identities. Product presentations are often grouped thematically and are sorted by category, production method or area of origin.

In 2019 Finland will be the partner country of the International Green Week Berlin - the first Scandinavian country to hold this title. Finland will present itself as a "country which combines food and drink innovation and technology with pure arctic nature and sustainable production methods."

The International Green Week is not just a fair for trade professionals, food producers and marketers, though.

During the ten days of the IGW, the presentations of new products, food tastings and displays of live animals such as cows and sheep draw more than 400,000 visitors each year.

Among them are gourmets, pupils and families who want to learn more about where our food comes from and the latest food trends.

The IGW also features commercial and non-commercial agricultural, forestry, and landscaping exhibits.

Recurring themes are renewable resources, scientific breeding of livestock, and production methods. These trade show elements are of particular interest to trade visitors involved in the developing markets of Central and Eastern Europe.

The product presentations feature fresh produce, fish, meats, and dairy products but also a vast selection of international and German wines, beers, and spirits to satisfy every palate. Right in line with consumer trends, the IGW also includes direct agricultural sales and the "BioHalle", an organic produce section.

When: 18 - 27 January 2019, 10:00-18:00
Where: Messedamm 22, 14055 Berlin
Admission fee: From 10 euros

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