Action Hotels announces new hotel in MelbourneStaff Writer | October 22, 2016
Action Hotels has secured a long-term, 92-year lease on a plot of land at Melbourne Convention and Exhibition Centre for the development of a new four-star hotel.
Down Under 317 rooms and 14 apartments
The approximate total project cost is $69m1, which Action will fund partially through a new debt facility for the project and partially through existing resources.
The Melbourne Convention and Exhibition Centre is the largest convention centre in the Southern hemisphere and currently accommodates over 5,500 delegates, last year hosting 1,030 events and attracting over 680,000 attendees.2
Centrally located, the hotel will also benefit from its proximity to the growing Docklands precinct, Etihad Stadium, Melbourne Central Business District and Melbourne South Wharf, a highly sought-after leisure destination.
Hotel demand in Melbourne continues to outperform supply, underpinned by increases in both international and domestic tourism.
Demand has increased by an average of 5.6% per annum and has contributed to a 4% growth per annum in RevPAR between 2009 and 2015.
Hotel accommodation in the city is predominantly made up of upscale and upper upscale hotels, which make up 62% of the current supply1 and Action Hotels has identified an opportunity in the market for the creation of midscale hotels to meet this increasing demand. ■