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Range Rover Velar continues tradition from late 1960s

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Edward Green | Thursday March 23, 2017 9:33AM ET
Range Rover Velar
Luxury SUV   Glamour, modernity and elegance

Derived from the Latin word Velare meaning "to cover," the Range Rover Velar is a direct reference to the code name used on the original, pre-production Range Rovers of the late 1960s.


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Range Rover VelarDesgined to fill the white space between the Range Rover Evoque and the Range Rover Sport, Velar brings glamour, modernity and elegance to the Range Rover family. A vehicle that has emotionally charged DNA and unquestionable pedigree it's the first of its kind. The mark of exceptional design is its ceaseless legacy to inspire and shape new products, rendering them familiar yet simultaneously transformational.

Range Rover VelarVelar, the fourth member of the Range Rover family, is an instantly recognisable descendant of the original luxury SUV – a globally lauded, landmark industrial design. Yet Velar’s form, stance and proportions leave an overwhelming impression of the unfamiliar, of the new. The start of another revolution. Every inch of Velar has been stripped back to be as clean and elegant as possible – and nowhere is this better illustrated than the flush-fitting door handles and the rear LED light clusters

Range Rover VelarVelar is a distinct and further iteration of the original Range Rover character, conceived to play a powerful new role in the evolving Range Rover narrative, sitting between the Range Rover Evoque and the Range Rover Sport. Its stop-you-in-your-tracks looks are born from a process driven by ‘reductionism’, a discipline faithful to the original Range Rover but enabled by the very latest thinking in design, precision engineering and technology.

Range Rover VelarIt’s 48 years since the first Range Rover – the Velar prototype – broke cover. Since then the design language has changed dramatically, but the go-anywhere DNA has stayed the same. Like the clean, elegant devices we carry around with us every day, Velar’s elegant exterior and interior cloak an intense devotion to technology. Much is hidden from view, including an aluminium-intensive structure, all-wheel drive with its suite of electronic traction-control systems, air suspension, rear electronic differential and high-tech infotainment.

 

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