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Infiniti M comes to Europe

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Edward Green ▼ | February 22, 2010
Infiniti, the luxury automotive brand from Japan, chose Geneva as the starting point for its European campaign. The first conqueror is the M Line, a powerful, passionately designed sedan.
Infiniti M
Infiniti M Infiniti, the luxury automotive brand from Japan, chose Geneva as the starting point for its European campaign. The first conqueror is the M Line, a powerful, passionately designed sedan.


Petrol or diesel powered, this latest Infiniti sedan takes the brand's commitment to soul-stirring looks and driving ability up a level, while offering technology unavailable in rivals. New features include Active Noise Control, a world-first side collision avoidance system and state-of-the-art Forest Air climate control. There's even a smart accelerator pedal that assists the driver in saving fuel. They join a host of proven Infiniti innovations in the M Line, the first M ever to be made available in Europe.

Infiniti MThe third-generation M Line has been designed and engineered from the beginning to compete in Europe, with European levels of ride and handling and high performance engines. These include a 3.0-litre diesel V6 for the M30d, which boasts exceptional refinement with 550Nm of torque to rival the class best. The M Line will also be available with an innovative hybrid drive train in 2011.

The four-door body brings a sense of intrigue to Infiniti design DNA with its characteristically seductive lines and sophisticated new take on familiar design cues, many of which draw their inspiration from traditional Japanese arts and crafts. Classic sports saloon proportions are fully exploited by a body of athletic elegance. The M Line design combines vibrancy with presence and like all Infinitis, it is a design that cannot fail to elicit an emotional response.

Infiniti MThe new M Line is among the most spacious five-seaters in the class, as well as possibly the most alluring on the inside thanks to an even higher new standard of interior design and finish. This is Infiniti's best-ever cabin, which is saying something for a company known for its sumptuously sporting interiors and emphasis on the best natural materials.

The choice of leather includes a sensual semi-aniline capped by new White Ash wood trim with silver-power finish. Used here for the first time in an automotive application, the resultant real wood grains inside the M Line are more akin to those of luxury furniture or a premium quality musical instrument than a car.

Infiniti MJust as the design and interior offers a warmer, more emotional approach, the new Infiniti M's abilities on the road are as much the result of human input as that of a computer. The M Line has been developed by drivers for drivers. In particular, the M's intuitive steering feel is the result of a development program centred largely on feedback from test drivers. Always responsive and unfailingly comfortable the new Infiniti M also delivers the greatly enhanced stability essential for Europe's more demanding drivers and higher speeds.

Infiniti MAll Infiniti M models for Europe are powered by V6 engines, with 320 PS from the 3.7-litre petrol unit, and 238 PS from the new piezo-injection 3.0-litre diesel engine. The M30d has been designed especially for European markets. It is Infiniti's first diesel and comes with a clear emphasis on sporting performance and luxury car refinement. Its power is a match for single-turbo diesel competitors but its torque – 550 Nm - is class leading.


 

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