Wildfires alter hotel performance in CaliforniaStaff Writer | October 25, 2017
Recent northern California wildfires caused significant hotel performance declines in Napa and Sonoma counties.
America A substantial performance lift
For the purpose of its analysis, STR matched performance levels from the week of 1-7 October and 8-14 October with their respective comparable weeks in 2016.
"The September and October grape harvest is peak season in the area, and we saw two counties (Napa and Sonoma) that have historically maintained occupancy in excess of 80% in October each drop by double digits last week,” said Raquel Ortiz, STR’s senior analytics manager.
“At the same time, hotels in the more residential counties (Mendocino and Solano) saw occupancy grow with business from displaced residents, firefighters, news crews, insurance adjusters and recovery workers." ■