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US media and entertainment digital ad spending to pass $6 billion

Staff writer ▼ | May 27, 2015
US digital ad spending by both the media and entertainment industries will see growth through eMarketer’s forecast period ending in 2019.
Digital ads
Marketing   According to a new eMarketer report
Both industries will see double-digit year-over-year growth in digital ad spending, as well as share of total digital ad spending, in 2015, according to a new eMarketer report, “The US Media and Entertainment Industries 2015: Digital Ad Spending Forecast and Trends,” part of its new report series, “Digital Ad Spending Benchmarks by Industry.”

Combined, the two industries are poised to spend $6.19 billion on digital advertising in 2015, up 18.8% from 2014, eMarketer forecasts. The media industry specifically will account for 5.8% of total US digital ad spending this year, while the entertainment industry will contribute 4.8% of the total.

Both verticals—which are highly intertwined and difficult to analyze separately—are expected to gain share of US digital ad spending during eMarketer’s forecast period.

Advertising on mobile devices will account for 53.5% of digital ad spending in the entertainment industry for 2015, eMarketer forecasts. Advertising served to desktops and laptops will be 46.5%.

Media brands are also devoting a majority of their digital advertising spend to mobile: 51%, eMarketer estimates.