Uruguay expects 10% increase in international tourist arrivals this summerStaff Writer | November 26, 2016
Uruguay's deputy tourism minister said that the number of international tourist arrivals during the current summer season, which peaks in December and January, should rise by more than 10%.
Tourism in LatAm A more than 10% rise in tourists
Last season, Uruguay experienced an 18.5% increase in the number of foreign visitors relative to 2014-2015 and the tourism industry brought in a total of $785 million.
The goals for this season are to bolster the country's brand presence in its main target markets - Argentina, Brazil, Paraguay and Chile - and increase the number of arrivals from each one, Liberoff said.
To achieve those objectives, the ministry has been placing greater focus on an online positioning strategy in recent months.
Tourist arrivals from Argentina are up 25-27% compared to 2015-2016, a very encouraging sign considering that people from that neighboring country accounted for 72% of foreigners vacationing in Uruguay last season, Liberoff said. ■