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UAE companies spreading using franchise

Staff writer ▼ | August 12, 2013
The 5th Franchise UAE Expo, organised by Franchise Middle East and to be held from September 25 to 26, won a prestigious 3-star rating from UK Franchise Development Services.
Franchise UAE Expo
Franchise UAE ExpoThe 5th Franchise UAE Expo, organised by Franchise Middle East and to be held from September 25 to 26, won a prestigious 3-star rating from UK Franchise Development Services.


"The franchising model continues to produce success stories around the globe. More significantly, the world's eyes are focused on the Gulf because of the strong presence of smart and cash-rich entrepreneurs who are either ready to bring new brands into the local market, or poised to take their home-grown brands to overseas markets," said Mansour Al Suwaidi, General Manager of Franchise Middle East.

Franchise UAE Expo will be targeting successful local brands that are ready to explore new markets across the region and globally, while at the same time providing a networking platform for international franchisors looking to enter the Gulf markets.

According to Franchise Middle East, among the local brands ripe for expansion to new markets are Al Fanar, the chain of Emirati cuisine restaurants; Mandilicious, another popular restaurant chain; as well as brands like Reem Al Bawadi, Tealand, Heritage of Henna, among others.

Khalifa Fund, which awarded finance to 69 projects in the first quarter of 2013 to the tune of Dh51 million ($14 million), will send a delegation to the Expo to study how the Fund could assist entrepreneurs in adopting the franchising model. The fund was set up in 2007 to help develop local businesses and encourage entrepreneurs from the region to start their own companies.

Dubai SME, which looks at boosting the SME sector, will be sending a delegation to gain insights into new franchising models and how local entrepreneurs could tap into this growing sector. The SME sector in Dubai constitutes 95 percent of registered businesses in Dubai, contributing 40 percent to Dubai GDP, and accounts for 42 percent of the total workforce.


 

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