This Thanksgiving iPhone was the buyer No1 among phonesStaff writer ▼ | December 2, 2013
The Branding Brand Mobile Commerce Index identifies retail trends across a sample of Branding Brand's clients in various industries, including apparel, health and beauty, and home goods. The Index is the largest collection of data on commerce sites specifically designed for smartphones, as opposed to non-optimized desktop sites with mobile traffic.
According to Branding Brand, 152 smartphone-optimized sites saw 7,218,935 visitors (66.92% iOS; 32.68% Android), 46,069,186 page views (66.49% iOS; 33.08% Android), 117,850 orders (69.82% iOS; 29.99% Android), $92.55 average order value ($93.71 iOS; $90.01 Android), and 32.67% of total e-commerce traffic came from smartphones.
The above numbers do not include data from Branding Brand apps or tablet properties. Compared to 2012, the Branding Brand Mobile Commerce Index showed the following year-over-year gains for the 46 smartphone sites tracked during both periods: Visits increased 68.66%, page views increased 102.62%, average order value increased 15.71%, and mobile sales increased 258.18%. ■