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Tablet users to surpass 1 billion worldwide in 2015

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Staff writer |
Tablet users
eMarketer   Growth in the tablet-using population will slow dramatically

More than 1 billion people worldwide will use a tablet in 2015, according to new figures from eMarketer, representing nearly 15% of the population and more than double the number three years ago. By 2018, the number of tablet users in the world will reach 1.43 billion.

This is the first time eMarketer has made projections for the number of tablet users worldwide. The key takeaway is that growth in the global tablet-using population will slow dramatically in 2015 and continue to taper off. The total number of tablet users is expected to increase by 17.1% this year.

China will be the world leader in terms of tablet users in 2015, with more than 328 million residents accessing these devices.
While this figure is healthy, it pales in comparison with year-over-year gains of 54.1% in 2013 and 29.1% in 2014. By 2018, the growth rate for new tablet users worldwide will be just 7.9%.

A key factor for this slowing growth is that the current number of users is skewed by an abundance in developed markets. As those markets mature, growth in emerging markets is not expected to pick up much slack.

China will be the world leader in terms of tablet users in 2015, with more than 328 million residents accessing these devices at least once per month—nearly one-third of the world’s total. The US is a distant second, with fewer than half the number China has.

Here are four other key facts in each of the next four years in eMarketer’s forecast for tablet users worldwide:

2015: Brazil will surpass the UK to become the fourth-largest market.
2016: Indonesia will enter the top five, reaching nearly 38 million tablet users.
2017: China will have more than 400 million tablet users.
2018: Nearly 20% of the world population will use tablets r3egularly.


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