Tablet users to surpass 1 billion worldwide in 2015Staff writer ▼ | January 13, 2015
More than 1 billion people worldwide will use a tablet in 2015, according to new figures from eMarketer, representing nearly 15% of the population and more than double the number three years ago. By 2018, the number of tablet users in the world will reach 1.43 billion.
eMarketer Growth in the tablet-using population will slow dramatically
China will be the world leader in terms of tablet users in 2015, with more than 328 million residents accessing these devices.
A key factor for this slowing growth is that the current number of users is skewed by an abundance in developed markets. As those markets mature, growth in emerging markets is not expected to pick up much slack.
China will be the world leader in terms of tablet users in 2015, with more than 328 million residents accessing these devices at least once per month—nearly one-third of the world’s total. The US is a distant second, with fewer than half the number China has.
Here are four other key facts in each of the next four years in eMarketer’s forecast for tablet users worldwide:
2015: Brazil will surpass the UK to become the fourth-largest market.
2016: Indonesia will enter the top five, reaching nearly 38 million tablet users.
2017: China will have more than 400 million tablet users.
2018: Nearly 20% of the world population will use tablets r3egularly. ■