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Strongest Q3 smartphone sales driven by China, MEA and Emerging APAC

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Staff writer ▼ | November 26, 2015
Global smartphone sales the highest Q3 figure on record, and the second highest of any quarter on record.
India smartphone
Technology   The record quarterly smartphone sales performance
The record quarterly sales performance in Q3 2015 can be attributed to three markets: China, which returned to growth, the MEA and emerging APAC. In total, 324m smartphone units were sold. The $294 average selling price (ASP) of smartphones was down 2 percent year-on-year.

An increase in unit sales of +24 percent year-on-year in emerging APAC was driven primarily by growth of +40 percent year-on-year in India. Strength in the country can be attributed to strong demand within the sub-$100 price band segment (up +66 percent year-on-year), which now accounts for almost one half (48 percent) of the market.

Local Indian and Chinese brands dominate this price band, and their combined unit share of India's smartphone market increased to 55 percent in Q3 2015, up 12 percentage points year-on-year. Smartphones accounted for 37 percent of India's handset demand in Q3 2015 up from 28 percent in Q3 2014, leaving considerable room for further growth.

In MEA, unit sales were up +16 percent year-on-year. Most countries in this region experienced an increase in units sold compared to the same quarter last year, with Egypt posting stand-out figures of +39 percent year-on-year.