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Store disaster in UK: Super Saturday disappoints big time

Christian Fernsby ▼ | December 23, 2019
Retailers in the UK which geared up for a Super Saturday on the last weekend before Christmas were left disappointe.
UK street
Retail in the UK   UK street
The number of shoppers buying gifts on Saturday December 21 slid 6.2% against the equivalent Saturday last year, according to research firm Ipsos.

Topics: Store UK

Data from fellow retail researcher Springboard pointed to an even steeper decline, as it reported a 7.6% slump against the equivalent Saturday in 2018.

Ipsos said that footfall on Super Saturday was up 5.5% against the previous Saturday, with a particular rise in footfall at department stores.

Trading for the past week was also down on the same period a year earlier, as footfall dipped 7.2%, according to Springboard.

Springboard said that high streets and shopping centres particularly bore the brunt of this decline, as footfall at these sites slipped 8% and 7.2% respectively.

Footfall in retail parks was slightly more robust, falling a more modest 5.5% for the week, according the data.