Southern East Africa steps up customer experience focus, says GenesysStaff Writer | October 23, 2018
Enterprises in Southern East Africa and Mauritius are rapidly stepping up their efforts to boost customer experience, reports omnichannel customer experience specialist Genesys.
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“Businesses across major verticals including financial services, healthcare, insurance, hospitality and travel are moving to modernise their contact centre infrastructure, customer experience, customer service, sales and marketing channels are key focus areas. This is driven by customer demand and growing competition in these sectors,” says Adriaan van Staden, Senior Sales Manager – Southern East Africa at Genesys.
In many cases, businesses in the region are investing in contact centres and customer experience suites for the first time or are moving from very limited capabilities, and are leapfrogging directly to cloud-based all-in-one solutions, he says. Van Staden notes that there is particularly keen interest in cloud-based solutions that allow for in-depth analysis of customer sentiment and market trends, and that support proactive customer service.
“Depending on local conditions, companies in the region are looking to either consider private cloud or a Cloud solution such as our PureCloud offering. We see particularly strong demand for cloud / hosted solutions into Africa, where there are skills shortages, rapid time to value is a key and a critical priority. Companies in Africa are looking for innovative solutions with a compelling total cost of ownership and a proven ROI model.”
Van Staden notes that as they adopt next-generation customer experience solutions, African enterprises are fast becoming innovation leaders in terms of how they deploy and use these solutions.
These moves to innovate and drive growth by harnessing next-generation solutions are encouraging signs of overall economic development across the region, he says.
“This increased investment is evidenced by our own outstanding performance in the region – in the financial year to date, our SEA Region is currently ranked 5th worldwide out of 26 sub regions globally. In fact, our SEA Region’s growth year on year was 74% in Q1, 110% in Q2, 28% in Q3 and is forecasted to top 87% in Q4.”
“Southern and East Africa are clearly entering a rapid growth phase and we are excited to be helping drive this new phase in enterprise transformation and development on the continent,” says van Staden. ■