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South Koreans struggle to find bottled water, milk amid summer heat

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Staff Writer | August 26, 2016
Some South Korean producers of bottled water and milk are struggling to meet the rising consumer demand as an unprecedented heat wave has affected the supply chain.
South Korea street
Korea   Sales of bottled water have sharply surged
Sales of bottled water have sharply surged this summer as more people drank water to fight the scorching heat that has settled in South Korea since July.

E-Mart, the nation's largest discount store chain, said sales of bottled water jumped 14.2 percent on-year between June 1 to August 23.

GS25, a major convenience store chain, also said sales of bottled water vaulted 32.7 percent from August 1-23 compared to a year ago.

As the heat wave extended through late August, some of the products have been grappling with short supply, officials said.

Samdasu, the No. 1 water brand based on the southern resort island of Jeju, has ramped up its production but it was not enough to meet the rise in demand.

"Some regions are struggling to handle the rapid surge in water sales. We are operating the factories 24 hours, but still having difficulties in meeting the demand," said an official at Jeju Province Development, which produces Samdasu.

Milk is also in low supply because heat-stricken cows have failed to pump enough milk this summer, reversing the chronic oversupply stemming from sluggish consumption.

Milk production nationwide was estimated at 5,480 tons in August, down 5 percent from a year earlier, according to industry data.

As schools have recently opened for the fall semester, which requires an additional 4 million packs of 200 ml milk for students, the falling milk production is putting strains on the supply plan.