Samsung fights back in EU as iPhone XR tops UK chartsChristian Fernsby ▼ |
Europe the American market proved a brighter spot for Apple, as it boosted its US share
The latest smartphone OS data from Kantar, for the three months ending March 2019, shows Android accounted for 79.3% of all smartphone sales across the five major European markets.
iOS saw its share fall by two percentage points to 20.1% in Europe.
However, the American market proved a brighter spot for Apple, as it boosted its US share in the quarter to 45.5%, an increase of 6.5 percentage points on the year.
In the US, Apple continued to dominate at a brand level, with the iPhone XR accounting for more than 1 in every 10 smartphones sold, while the Android carriers competed for market share.
In urban China, iOS’ share of the market fell by 0.4 percentage points, a reasonably robust performance given the intense competition from local brands Huawei & Xiaomi.
Apple’s 2018 flagship, iPhone X, was the top selling model in the quarter, with the iPhone XS Max and the XR just making it into the top 10 best-selling devices.
The price differential between Apple and the wider urban Chinese market also reduced in the latest period, with Apple average selling price falling by 2% year on year to ¥5698, against a market rise of 5%.
This has helped cushion Apple from competitive pressure. ■
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