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Record number of tourists came to Florida

Staff writer ▼ | May 16, 2014
According to preliminary estimates by VISIT FLORIDA, 26.7 million visitors came to Florida in the first quarter of 2014 (January-March), an increase of 2 percent over the same period in 2013.
Florida tourists
Florida touristsAccording to preliminary estimates by VISIT FLORIDA, 26.7 million visitors came to Florida in the first quarter of 2014 (January-March), an increase of 2 percent over the same period in 2013.


This represents the largest quarter for visitation Florida has ever experienced, exceeding the previous high of 26.2 million in Q1 2013. The average number of direct travel-related jobs in Q1 2014 was also a record high, with 1,125,300 Floridians employed in the tourism industry – up 3.5 percent from the same period in 2013.

VISIT FLORIDA estimates that 2.7 million overseas visitors and 1.5 million Canadians came to Florida in Q1 2014, both of which are record highs and represent 1.8 percent and 1.6 percent increases over Q1 2013 respectively. Estimates reflect a 2.0 percent increase in domestic visitors to Florida in Q1 2014 and show that Floridians took just over 4.2 million in-state pleasure trips during the first quarter.

Tourism and recreation taxable sales for Florida increased year-over-year for January and February 2014 (last reported month), representing a 7.2 percent increase over the same period in 2013. For Q1 2014, the average daily room rate (ADR) rose 5.1 percent, the occupancy rate for Florida hotels increased 2.7 percent and the demand in rooms sold grew 3 percent compared to quarter one 2013.


 

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