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Pay TV subscriptions in Kenya soar

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Staff Writer | August 14, 2017
Kenya's migration to digital TV has maintained an upward trajectory, registering tremendous growth as subscription to pay TV soars.
Kenya TV
Africa   Digital migration
More Kenyan households have taken up pay TV services since the country made the switch in February 2015, latest data from Communication Authority of Kenya for the period January to March shows Monday.

Some 4.5 million households in the East African country have migrated to digital TV, the regulator's data showed, up from about a million when the country shifted to digital migration.

Of the number, 3.7 million households are using pay TV, a big boost in a nation where the services were deemed as for the rich. Set-top-boxes makes up for the remainder of the households that have switched.

"The cumulative number of digital free-to-air set-top boxes purchased as at the end of the quarter under review increased to 725,205 from 722,196 representing an insignificant growth of 0.4 percent while pay TV rose to 3.7 million from 3.5 million," said the regulator.

Currently, there are about six pay TV service providers in Kenya both via satellite and internet, with the number having grown from three before the big switch. These are DStv, GoTV, Showmax, Startimes, Azam TV and Zuku TV.

Subscription fees range from $4 a month to $60 a month, with the charges having come down due to fierce competition among the service providers.