Online advertising in MENA growing 37% per yearStaff writer ▼ | Monday June 17, 2013 8:07AM ET
As the region plays catch up with other world markets, the potential for meteoric growth in the sector is clear.
Designing integrated digital campaigns is one of the hottest topics resonating in the industry: 48% of users watching TV are also using their mobile or tablet at the same time each day. This figure rises to a staggering 85% if we consider how many users do so per month. The adoption and use of online technologies and services, particularly in mobile services, is showing stellar growth.
"Mobile display advertising for tablets and smartphones will increase at a rate of 40 to 50% yearly. The growth experienced over the last 9 months was above 60%," said Maud Moawad, CEO of Maddict.
"We are living in times when the ones who fail to keep up pace will stand to lose business. It's the law of the survival of the fastest. That's why we are gathering industry leaders and digital experts to discuss these critical issues during the ArabNet Digital Summit 2013 on June 24-26 at Atlantis, The Palm, in Dubai," said Omar Christidis, founder and CEO of ArabNet.
With the growing number of available platforms, brands are now looking for new opportunities in the ever-developing digital space. The ArabNet Digital Summit will discuss ways for agencies to engage users across multiple platforms, screens, and mediums within their campaigns.
The Summit will delve into yet another hot topic in the industry—the future of digital video. Experts estimate that we will have 6 million years of online video by 2016. Mobile video is particularly prominent in the MENA region, with 37% percent of online consumers watching video on mobile phones at least once a day.
More than 57% of companies in the Middle East are increasing their digital marketing spending this year; 27% of this increase is spent on social media marketing. Social media platforms, including Facebook and LinkedIn, alongside leading media agencies, such as OMD and Starcom, will share their best practices and case studies at the ArabNet Digital Summit, including a series of back-to-back presentations on the latest research in social media.
The ArabNet Digital Summit is expected to bring together over 1,000 entrepreneurs, executives, experts, investors and media representatives over the three day program. ■