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Many marketing, IT execs don't have mobile-first strategy

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Staff writer ▼ | December 16, 2015
According to November 2015 data from the Leapfrog Marketing Institute, 51% of marketing executives and 45% of IT executives in the U.S. said their company is not building a mobile-first environment.
Surprising   Security and other technical challenges for mobiles
Additionally, 6% of marketing and IT executives said they don’t know if their company is taking a mobile-first approach.

Security and other technical challenges, as well as time, money and education, may be reasons why some marketers have not taken a mobile-first approach.

January 2015 research by Accenture found that almost half of executives worldwide said that security issues was one of the main challenges they faced when developing or managing mobile apps, for example.

Performance issues were a challenge for more than one-third of respondents and 33% said that operational issues—difficulty building and updating apps efficiently—were a hurdle.

Other challenges like API management, lack of usage data, developer ecosystems and the inability to keep pace with operating system updates were lower on the list, but still obstacles executives worldwide faced.