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London Union wants £3.5m via crowdfunding for world's greatest food market

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Staff writer ▼ | October 30, 2015
London Union, parent company of Street Feast, launched one of the biggest crowdfunding bids in history, looking to raise £3.5 million to build a world-class, permanent street food market in central London.
Street Feast
Getting the money   Investors will become Union Members
Memeber would be allowed to attend Annual General Eating.
Founded by Leon's Henry Dimbleby and Street Feast's Jonathan Downey, the company is backed by a distinguished advisory board of founder investors, including Nigella Lawson, Jamie Oliver, Yotam Ottolenghi, Russell Norman from the Polpo Group, Soho House's Nick Jones, and several of the UK's best known food writers, broadcasters and entrepreneurs.

London Union's street food markets were visited by more than 300,000 people over five months this spring and summer, generating £3.5 million of revenue and £1.5 million of market EBITDA (excluding overheads and costs). As many as 1.5 million people are expected to visit London Union markets in 2016.

Alongside 12 local markets across London, London Union wants to create the world's greatest food market at a permanent site in an iconic central London location.

Investors will become Union Members, with benefits including a seat on the advisory board, an invitation to the company's Annual General Eating, plus to all London Union markets and events, and the chance to review a restaurant with Giles Coren or Tom Parker-Bowles.