Kenya to position itself as wedding destinationStaff Writer |
Africa KTB CEO Betty Radier:
Kenya's tourism body said that it has positioned the country as a premier wedding and honeymoon destination in the region.
KTB CEO Betty Radier said Uganda is currently the number one market in Africa into Kenya and number 4 globally, having recorded a 75 percent increase from the same time last year.
"We are happy that the integrated approach to grow the market through campaigns, use of influencers like Eddy Kenzo and joint initiatives is bearing fruit and want to take advantage of platforms that keep Kenya top of mind for Ugandans," Radier said in a statement issued in Nairobi.
She said KTB partnered with the Expo organizers to leverage on this vantage positioning with a view of growing the number of visitors from Uganda into Kenya.
KTB said exclusive packages for honeymooners and wedding events have been developed to accommodate varied clientele visiting different parts of the country.
The expo attracted over 8,000 visitors through the three days and presented visitors an opportunity to visit the Magical Kenya stand where they sampled tastes of Kenya's culture. ■
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