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iPhone 11 world’s most-popular smartphone model in Q1

Christian Fernsby ▼ | May 29, 2020
Apple shipped 19.5 million iPhone 11s during the period from January through March, as reported by the Omdia Smartphone Model Market Tracker Q1’20 report.
iPhone 11   Apple first, Samsung second
Despite the devastating impact of coronavirus on consumer demand, Apple’s iPhone 11 shipments in the first quarter of 2020 exceeded its total for iPhone XR shipments during the first quarter of 2019 by nearly 6 million units.

Topics: iPhone

Apple managed to strike the right balance of pricing and features on the iPhone 11, ensuring the smartphone’s appeal.

At launch, the iPhone 11 was priced $50 less than its predecessor, the iPhone XR.

However, despite the lower price, the iPhone 11 features a dual-camera setup that represents a major upgrade compared to the single-lens configuration for the iPhone.

This enhancement has been extremely appealing to consumers, driving the increase in sales.

Samsung's Galaxy A51 came in second in the smartphone model ranking, with 6.8 million unit shipments in the first quarter.

Samsung retained the second position again this year by successfully replacing the previous year’s no.-2 model, the Galaxy J4 Plus.

However, the most striking performance in the first quarter was delivered by Chinese OEM Xiaomi.

Xiaomi’s Redmi Note 8 and Redmi Note 8 Pro smartphones reached the third and fourth positions with shipments of 6.6 million and 6.1 million units respectively.

This is the first time that Xiaomi models ranked third and fourth in shipments in the first quarter.