RSS   Newsletter   Contact   Advertise with us

India smartphone market contracts in Q4 2014

Share on Twitter Share on LinkedIn
Staff writer ▼ | February 26, 2015
According to the International Data Corporation (IDC), the India smartphone market experienced a shipment contraction in the fourth quarter of 2014 for the first time ever on a quarter over quarter basis.
Samsung India
IDC   Samsung maintained its leadership position
This was largely due to a high channel inventory at the beginning of the quarter among general trade, which in turn was caused by the surge witnessed in online sales during festive season.

Q4 2014 was seen as a correction phase wherein the smartphone market declined by -4% quarter over quarter while the feature phone market plummeted by approximately -14% over Q3 2014. The overall mobile phone market stood at 64.3 million units in Q4 2014, which reflects a sequential drop of -11% over Q3 2014 and an year-over-year decline of -5%.

The feature phone to smartphone transition trend is clearly visible. Smartphones formed a healthy 35% of the overall mobile business in Q4 2014, which is up by 13% from the same quarter a year ago.

Samsung: Samsung maintained its leadership position in Q4 2014. Apple presented stiff competition for Samsung during this time, while "online exclusive" brands are hurting the brand in the value for money category.

Micromax: The brand witnessed an inventory correction in Q4 2014 owing to high inventories pumped into the channels during the previous quarter.

Intex: Intex did not feature in the top five smartphone vendor list until Q3 2014, but the swift pace at which the brand has seized the number 3 spot is commendable. The retail presence of the brand has seen more than a twofold increase and its focused product launches and media advertisements have worked well for the brand.

Lava: Lava has slipped to the number 4 position. However, the brand remains consistent and stable with a good amount of visibility among its distributors.

Xiaomi: Xiaomi's "online only" strategy has paid off well. The fourth quarter was the first complete quarter for the brand. Even with minor hiccups like a temporary ban on a particular handset model, the brand made it to top 5 smartphone vendor list.