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IDC: PC shipments in EMEA declined

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Staff writer ▼ | October 21, 2013
According to the latest research from International Data Corporation (IDC), PC shipments in Europe, the Middle East, and Africa (EMEA) declined 16%, reaching 21.4 million units in the third quarter of 2013.
PC shipmentsAccording to the latest research from International Data Corporation (IDC), PC shipments in Europe, the Middle East, and Africa (EMEA) declined 16%, reaching 21.4 million units in the third quarter of 2013.


Portable PC shipments equaled 13.3 million units, declining 20.6%, while desktop PC shipments hit 8 million units, down 7% compared with the same quarter a year ago.

In Western Europe, PC shipments declined 13.2% year over year, in line with forecasts. The third quarter suffered from an unfavorable year-over-year comparison, as PC shipments in 3Q12 were supported by the preparation of the Windows 8 launch, particularly in the consumer space. As the economic outlook in the eurozone improves, markets in countries such as Ireland and Greece, where PC shipments had seen significant contraction in the past, returned to modest growth this quarter.

HP consolidated its number 1 position in EMEA thanks to a solid performance in Western Europe and growth in MEA. HP benefitted from increased commercial demand in many countries, especially in desktops.

Lenovo again outperformed the market with double-digit growth rates this quarter. The vendor continued to drive solid expansion in the consumer market while maintaining robust presence in the commercial space, and posted positive results across both portable and desktop PCs, gaining market share in each of the subregions.

Acer maintained third position with a performance that continued to be impacted by slow consumer demand, the disappearance of mini-notebooks, and an unfavorable year-on-year comparison with volumes supported last year by preparation for the Windows 8 launch.

Dell achieved great results, gaining market share in both the desktop and notebook segments. The vendor successfully managed commercial demand and renewals across the region. Product innovation, the redesign of certain brands, and a focused end-user computing strategy on PC refresh and on the evolving end-user landscape contributed to its success and sales increase.

Asus maintained fifth place despite a strong double-digit decline in shipments, directly impacted by the disappearance of mini-notebooks. The vendor was also affected by an unfavorable year-on-year comparison due to preparation for the Windows 8 launch in 3Q12.

Outside the top 5 vendors, Apple gained sixth place, benefiting from a product refresh and overall brand strength and positioning, but it was not immune to the consumer slowdown. Toshiba ranked seventh, suffering from strong consumer market exposure and careful inventory management ahead of new product launches in the coming quarter.

Samsung, still challenged by high retail inventory, ranked eighth in EMEA. Sony went up one place in EMEA with a performance in line with the market. Fujitsu closed the top 10, with sustained growth in the desktop space in particular.


 

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