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Half of Romanians choose to buy Made in Romania products

Staff Writer | November 19, 2018
According to a new study, half of Romanians (51 percent) choose to buy Romanian products on regular basis. Local preferred products being dairy, meat, fruits and vegetables.
Made in Romania
Europe   Made in Romania
In general, 96 percent of Romanian consumers buy Romanian products often or rarely, 51 percent often buy local products, while 29 percent are always looking for locally produced goods, according to MKOR study conducted in September-October 2018 on 1,067 Romanian consumers.

Almost 5 out of 10 people who prefer Romanian products choose them primarily to support Romanian companies. In addition to the feeling of patriotism, 43 percent appreciate them for their quality, and 39 percent consider them more natural than those imported.

On the other hand, most of those who prefer imported products choose them primarily because they have better prices (49 percent of those who choose imported products) and are of superior quality (33 percent) compared to those made in Romania.

According to, 47% of Romanian consumers believe that they are only slightly promoted as “Made in Romania”. However, more than 3 out of 4 people who choose Romanian products frequently are agreeing to pay on average around 30 percent more for them.