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Global online tourism market to reach $1.2 trillion

Staff Writer | October 8, 2018
The Online Tourism Market is expected to be $1.2 trillion. This is according to the "Online Tourism Market, By Travel & Hotel Booking, Type, Regions, Companies, Global Analysis" report by ResearchAndMarkets.
America   Online travel agencies are important group of actors
Growth in digital platforms drives the online travel and tourism industry globally.

The hotel industry is playing the significant role for the growth of this market place. Most hoteliers adopt digital platforms to utilize the digital boom as internet penetration is steadily growing worldwide.

Online travel agencies such as Expedia, Booking Holdings formerly known as Priceline, Ctrip etc. are other important group of actors for the global online travel market as they offers services like marketing, information sharing, and transactions that benefit both providers and consumers of accommodation.

The Asia Pacific region is expected to drive the global online travel and hotel booking market as online penetration in tourism and hotel segments are drastically growing.

China, India and Australia are major contributors in the Asia Pacific online travel market. It is predicted that mobile online travel booking market will overtake PC travel bookings in coming years as mobile penetration increased globally which offers travel booking facilities from anywhere, anytime.