Global ecommerce market to exceed $1.2 trillionStaff writer ▼ | July 1, 2013
The global ecommerce market is expected to exceed $1.2 trillion by the end of 2013, with the fastest growth coming in the Middle East and North Africa, according to eMarketer.The global ecommerce market is expected to exceed $1.2 trillion by the end of 2013, with the fastest growth coming in the Middle East and North Africa, according to eMarketer.
Study conducted by from eMarketer shows that worldwide B2C ecommerce sales will rise 17 percent this year and in MENA they will increase 31 percent. The region's $27 billion sales in 2013 account for just 2.2% of the global total.
Asia-Pacific is the next fastest growing region, up 23 percent in 2013 to $389 billion . It is currently the second largest by value, accounting for almost a third of global ecommerce sales, but is predicted to overtake North America in 2014 to become the world's leading ecommerce market. Within that region, China and Indonesia are the star performers, growing 65 percent and 71 percent, respectively.
Ecommerce is significantly more mature in North America and Western Europe but even here double-digit sales increases are expected. North America is the largest market, rising 12 percent to $419 billion in 2013. Western Europe will grow slightly faster, at 14%, to $291 billion, with Italy (22.6%), Spain (16.2%) and Sweden (16.2%) returning the strongest performances.
Latin America and Central & Eastern Europe, will also post above average growth figures this year, said eMarketer, with a 22.1% increase for Latin America to reach $46bn, and a 20.9% boost for Central & Eastern Europe to $49 bilion. Emarketer also said that Western Europe and North America were the only regions where a majority of the online population was also a digital buyer.
Overall, there are an estimated 1.03 billion digital buyers around the world in 2013, 44% of whom are in Asia Pacific. China is the single biggest country, with 269.4 million digital buyers, followed by the US, with 155.7 million. ■