Free 'snow weekend' in New York to boost $13 billion tourism seasonStaff Writer | January 20, 2017
A new marketing campaign was designed to increase visitors and generate interest in New York State’s top winter tourism attractions and destinations.
Empire state A new marketing campaign
The winter marketing campaign features two 30-second I LOVE NEW YORK television advertisements showcasing the Empire State’s diverse recreational and family-friendly activities, while reminding viewers of the various attractions that make New York State a world-class winter destination.
The ads are slated to run from January 20 through February 19 in major markets in New York and across the Northeast, including Pennsylvania, Ohio and Connecticut, as well as Montreal and Toronto, Canada.
Winter travel is responsible for 21 percent of New York’s total tourism, accounting for more than $13 billion in direct visitor spending in 2015.
The state’s annual free snowmobiling weekend will be held in communities across New York on Friday, February 3, through Sunday, February 5, for all out-of-state and Canadian snowmobilers.
Registration fees will be waived for properly registered and insured out-of-state snowmobiling enthusiasts wishing to explore New York’s 10,500 miles of trails.
Currently, out-of-state and Canadian snowmobilers are required to register their snowmobiles with New York State before hitting the State’s trails, stretching from the Hudson Valley to the North Country to Western New York.
Snowmobile registration costs $100, but is decreased to $45 if the snowmobiler is a member of a local snowmobile club.
This fee will be waived for out-of-state and Canadian snowmobilers during the promotional weekend, provided they are properly registered and insured in another state or Canada.
During free snowmobiling weekend, town registration fees will also be waived for all in-state, out-of-state and Canadian snowmobilers. For more information on snowmobiling, including online registration for out-of-state snowmobilers during non-promotional times, click here.
The state’s snowmobiling community generates total economic impact of approximately $868 million, according to a 2011 study by the State University at Potsdam.
The promotional weekend will provide a boost to local small businesses and help to promote the state’s vast network of snowmobile trails, which are groomed and maintained by more than 230 local snowmobile clubs across the New York State. ■