France posts record $13.15 billion wine sales in 2015Staff writer ▼ | February 12, 2016
Record-breaking sales of wines and spirits earned $13.15 billion for France in 2015, according to the French Federation of Wines and Spirits Exporters.
Fluid business Sales increased by 8.7 percent
Exports to China put up a remarkable 23-percent growth following sluggish sales for two years. Exporters are now targeting common consumers in the country instead of focusing on proposing exceptional wines.
Weakening euro also played a part in the rise. However, the Federation of Wines and Spirits Exporters have warned of increasing competitions from France's rivals.
"This good result should not distract from the constant erosion of our market share," said Christophe Navarre, president of the French Federation of Wines and Spirits Exporters.
Navarre urged producers to come up with more low-priced wines in order to compete with Spain, Chile and Australia. ■