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Florida hits all-time record high for tourism

Staff Writer | August 12, 2016
Florida set another record in tourism by welcoming the highest amount of visitors of any six months in the state’s history with 57.4 million visitors.
Florida tourism
Tourists   A 4.3 percent increase over the year
This record amount represents a 4.3 percent increase over the year. In the second quarter of 2016, 27.3 million visitors came to the state, an increase of 3.1 percent over the year.

The average number of direct travel-related jobs in quarter two of 2016 was also a record high, with 1,255,200 Floridians employed in the tourism industry – up 4.3 percent over the year.

Visit Florida estimates that 23.6 million domestic visitors traveled to Florida in the second quarter of 2016, which is a 4.6 percent increase over the same period last year.

Will Seccombe, President and CEO of Visit Florida said “The Florida tourism industry has a tremendous amount of momentum because every month we have millions of new visitors who are experiencing the best tourism product on earth and returning home to share their Florida memories with friends and family.”

Tourism and recreation taxable sales for Florida increased 6.1 percent year over year for January through April 2016 (last reported month).

For quarter two of 2016, the average daily room rate (ADR) rose 1.4 percent and the demand in rooms sold grew 1.1 percent.