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Digital newspapers growing fast

Staff writer ▼ | May 2, 2013
The Wall Street Journal is the top-selling U.S. daily newspaper and The New York Times took the second spot from USA Today, thanks to digital subscriptions, according to (AAM).
Newspapers
NewspapersThe Wall Street Journal is the top-selling U.S. daily newspaper and The New York Times took the second spot from USA Today, thanks to digital subscriptions, according to (AAM).


Newspapers may include digital editions in their total circulation. Digital editions now account for 19.3 percent of U.S. daily newspapers' total average circulation, up from 14.2 percent in March 2012.

The Wall Street Journal's weekday circulation averaged 2.38 million from October through March, the period covered by the report from the AAM, representing a 12 percent increase from the same period a year ago. Most of the growth came in digital subscriptions, which accounted for 40 percent of the total circulation.

The New York Times' weekday circulation averaged 1.87 million, an 18 percent increase from last year. That includes digital circulation of 1.13 million, a 32 percent increase.

Daily circulation for the 593 U.S. newspapers reporting comparable averages for the March 2013 and March 2012 periods decreased 0.7 percent. Sunday circulation for the 519 newspapers reporting comparable data was down 1.4 percent.

Branded editions, which are newspaper-owned products such as commuter, community, alternative-language or Sunday-Select type newspapers, may also be included in total circulation. Branded editions account for 5.1 percent of U.S. newspapers' total average circulation.


 

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